Logo Design and Coordinated Graphics for a New Business

The logotype’s design and name were inspired by the first lamp created by this small business.

The color palette is based on six pure colors: the four primary colors, along with black and white. Where colors overlap and intersect, they break down into secondary and tertiary shades.

The lettering’s structure, rounded contours, and color scheme reflect the lamp’s frame and the various customizable color options available for the product and its accessories.

Additionally, the graphic design was extended to business cards and a presentation flyer.